Privacy Policy

SIG Machine Learning Pty Ltd (ACN 637 894 690) (we, us or our), understands that protecting your personal information is

important. This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or

otherwise collected by us when providing our consulting services (Services) or when otherwise interacting with you.

The information we collect

Personal information: is information or an opinion, whether true or not and whether recorded in a material form or not,

about an individual who is identified or reasonably identifiable.

The types of personal information we may collect about you include:

your name;
your contact details, including email address, street address and/or telephone number;
your employer and job title;
your credit card or other payment details (through our third party payment processor);
your preferences and/or opinions;
information you provide to us, including through feedback, customer surveys or otherwise;
details of products and services we have provided to you and/or that you have enquired about, and our response to you;
.support requests submitted to us and our response to you;
your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour;
information about your access and use of our Services, including through the use of Internet cookies, your communications with our online Services, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider;
additional personal information that you provide to us, directly or indirectly, through your use of our Services, associated applications, associated social media platforms and/or accounts from which you permit us to collect information; and
any other personal information requested by us and/or provided by you or a third party.

Sensitive information: is a sub-set of personal information that is given a higher level of protection. Sensitive information

means information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional

associations or memberships, philosophical beliefs, sexual orientation or practices, criminal records, health information or

biometric information. We do not actively request sensitive information about you. If at any time we need to collect

sensitive information about you, unless otherwise permitted by law, we will first obtain your consent and we will only use it

as required or authorised by law.

How we collect personal information

We collect personal information in a variety of ways, including:

Directly: We collect personal information which you directly provide to us, including through our online chat function, the ‘contact us’ form on our website or when you request our assistance via email, or over the telephone.
Indirectly: We may collect personal information which you indirectly provide to us while interacting with us, such as when you use our website, in emails, over the telephone and in your online enquiries.
From third parties: We collect personal information from third parties, such as from your employer where they engage us to provide services or details of your use of our website from our analytics and cookie providers and marketing providers. See the “Cookies” section below for more detail on the use of cookies.

Why we collect, hold, use and disclose personal information

Personal information: We may collect, hold, use and disclose personal information for the following purposes:

to provide our website to you;
to provide our Services to you, including to assess your enquiry and provide you with a quote;
to enable you to access and use our associated applications;
to contact and communicate with you about our Services, including in response to any support requests you lodge with us or other enquiries you make with us;
for internal record keeping, administrative, invoicing and billing purposes;
for analytics, market research and business development, including to operate and improve our Services and associated applications;
for advertising and marketing, including to send you promotional information about our products and services and other information that we consider may be of interest to you;
to comply with our legal obligations and resolve any disputes that we may have;
if you have applied for employment with us; to consider your employment application;
if otherwise required or authorised by law.

Our disclosures of personal information to third parties

We may disclose personal information to:

third party service providers for the purpose of enabling them to provide their services, to us, including (without limitation) IT service providers, data storage, web-hosting and server providers, email marketing providers, debt collectors, couriers, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;
our employees, contractors and/or related entities;
our existing or potential agents or business partners;
anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
any other third parties as required or permitted by law, such as where we receive a subpoena.

Overseas disclosure

We store your personal information in Australia. Where we disclose your personal information to third parties, those third parties may store, transfer or access personal information outside of Australia. We will only disclose your personal information overseas in accordance with the Australian Privacy Principles.

Your rights and controlling your personal information

Your choice: Please read this Privacy Policy carefully. If you provide personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect our ability to respond to your enquiries, provide our Services to you and your use of our Services.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Restrict and unsubscribe: To object to processing for direct marketing/unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the optout facilities provided in the communication.

Access: You may request access to the personal information that we hold about you. An administrative fee may be payable

for the provision of such information. Please note, in some situations, we may be legally permitted to withhold access to

your personal information. If we cannot provide access to your information, we will advise you as soon as reasonably

possible and provide you with the reasons for our refusal and any mechanism available to complain about the refusal. If we can provide access to your information in another form that still meets your needs, then we will take reasonable steps to give you such access.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or

misleading, please contact us using the details below. We will take reasonable steps to promptly correct any information

found to be inaccurate, out of date, incomplete, irrelevant or misleading. Please note, in some situations, we may be legally

permitted to not correct your personal information. If we cannot correct your information, we will advise you as soon as

reasonably possible and provide you with the reasons for our refusal and any mechanism available to complain about the

refusal.

Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details of

the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our

investigation and the steps we will take in response to your complaint. If you are not satisfied with our response, you may

contact the Office of the Australian Information Commissioner.

Storage and security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access

or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure

personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us

over the Internet. The transmission and exchange of information is carried out at your own risk.

Cookies

We may use cookies, tracking pixels and similar technologies on our website and in our emails from time to time. Cookies

are text files placed in your computer's browser to store your preferences. Tracking pixels are tiny, invisible images

(typically the size of one pixel) embedded in web pages or emails. Cookies and tracking pixels, by themselves, do not tell us

your email address or other personally identifiable information. However, they do recognise you when you return to our

online website and allow third parties to cause our advertisements to appear on your social media and online media feeds

as part of our retargeting campaigns. If and when you choose to provide our online website with personal information, this

information may be linked to the data stored in the cookie or collected by tracking pixels. Unlike cookies, tracking pixels do

not store any information on your device, but instead send information to our servers when the pixel is loaded.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.

You can block tracking pixels by using ad-blocking or privacy-focused browser extensions. Some email providers allow you

to block images by default, which can prevent tracking pixels in emails from loading.

However, if you use your browser settings to block all cookies (including essential cookies) and tracking pixels you may not

be able to access all or parts of our website and you may not receive personalised content.

Google Analytics: We may use Google Analytics Advertising Features. We and third-party vendors may use first-party

cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google

advertising cookies) or other third-party identifiers together. These cookies and identifiers may collect Technical and Usage

Data about you.

You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found

here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager

here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin

here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On

android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and

above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings

menu on your device.

To find out how Google uses data when you use third party websites or applications, please see here.

Links to other websites

Our website may contain links to other party’s websites. We do not have any control over those websites and we are not

responsible for the protection and privacy of any personal information which you provide whilst visiting those websites.

Those websites are not governed by this Privacy Policy.

Use of Artificial Intelligence (AI)

Overview: We may use artificial intelligence and machine learning technologies, including AI Technologies provided by third

parties (AI Technologies) in our business operations and the provision of our Services. We will only use AI Technologies

when legally permitted and necessary for our business operations.

How we use AI Technologies:

We may use AI Technologies for the following purposes:

to develop, train, and deploy machine learning models for our clients;
to conduct data analysis and processing;
to generate and modify content, documentation, and coding;
to improve and optimise our services and operations;
to automate certain processes and communications, such as routine tasks;
to provide quality assurance and testing of AI solutions;
to assist with customer support and queries; and
to personalise your experience with our services.

Data Protection and Security: Where we use service providers who provide AI Technologies to us, we will take reasonable

steps to ensure that such service providers handle your personal information according to privacy law, including by

ensuring that we have contracts in place requiring the service provider to protect personal information.

We will not input your personal information into any platform provided by an AI Technology service provider which then

trains its model based on that information.

Your Rights and our Commitments: We will treat information generated or inferred by the AI Technologies about

individuals as personal information and you maintain all rights over your personal information as outlined in this Privacy

Policy, regardless of whether AI Technologies are used in processing. When using AI Technologies with your personal

information:

Transparency and control: we will inform you when AI Technologies are being used to make decisions that may significantly affect you. We will implement processes to verify the accuracy of AI-generated outputs and we will take reasonable steps to maintain human oversight and review of significant AI-generated decisions. Our staff are trained to understand the limitations of AI systems and verify outputs before they are relied upon; and
Security: we implement appropriate technical and organisational measures to ensure that our use of AI Technologies maintains the security and integrity of your personal information. This includes regular testing and monitoring of AI outputs for accuracy and reliability; and
Risk mitigation: we regularly assess and document the risks associated with our use of AI Technologies in processing personal information and implement appropriate mitigation measures. This includes ongoing monitoring of AI Technologies and regular reviews of their performance and impact.

Amendments

We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our website.

We recommend you check our website regularly to ensure you are aware of our current Privacy Policy.

For any questions or notices, please contact us at:

SIG Machine Learning Pty Ltd (ACN 637 894 690)

Email: hello@sigmachinelearning.com

Last update: 19 December 2025